2-7

Creating a luxury digital experience for Maserati enthusiasts

Creating a luxury digital experience for Maserati enthusiasts

Creating a luxury digital experience for Maserati enthusiasts

Creating a luxury digital experience for Maserati enthusiasts

Creating a luxury digital experience for Maserati enthusiasts

ROLE

Art Direction, UI/UX, App
Art Direction, UI/UX, App
Art Direction, UI/UX, App

Exclusive to Maserati owners, the world of Maserati on your smartphone. Engaging stories, interactive content and features to make ownership of your Maserati easier. My role was lead visual designer to work directly with the client through app design, motion studies, video production and asset development.

Exclusive to Maserati owners, the world of Maserati on your smartphone. Engaging stories, interactive content and features to make ownership of your Maserati easier. My role was lead visual designer to work directly with the client through app design, motion studies, video production and asset development.

Exclusive to Maserati owners, the world of Maserati on your smartphone. Engaging stories, interactive content and features to make ownership of your Maserati easier. My role was lead visual designer to work directly with the client through app design, motion studies, video production and asset development.

Exclusive to Maserati owners, the world of Maserati on your smartphone. Engaging stories, interactive content and features to make ownership of your Maserati easier. My role was lead visual designer to work directly with the client through app design, motion studies, video production and asset development.

Exclusive to Maserati owners, the world of Maserati on your smartphone. Engaging stories, interactive content and features to make ownership of your Maserati easier. My role was lead visual designer to work directly with the client through app design, motion studies, video production and asset development.

Maserati_02

Turning users into protagonists - Maserati Owner delivers immersive and personalised experiences about you and your journey with Maserati. Welcoming users into the fearless family and delivering a unique and luxurious experience on mobile. Guiding owners through the stories behind the Trident and it's luxurious partners.

Turning users into protagonists - Maserati Owner delivers immersive and personalised experiences about you and your journey with Maserati. Welcoming users into the fearless family and delivering a unique and luxurious experience on mobile. Guiding owners through the stories behind the Trident and it's luxurious partners.

Turning users into protagonists - Maserati Owner delivers immersive and personalised experiences about you and your journey with Maserati. Welcoming users into the fearless family and delivering a unique and luxurious experience on mobile. Guiding owners through the stories behind the Trident and it's luxurious partners.

Turning users into protagonists - Maserati Owner delivers immersive and personalised experiences about you and your journey with Maserati. Welcoming users into the fearless family and delivering a unique and luxurious experience on mobile. Guiding owners through the stories behind the Trident and it's luxurious partners.

Turning users into protagonists - Maserati Owner delivers immersive and personalised experiences about you and your journey with Maserati. Welcoming users into the fearless family and delivering a unique and luxurious experience on mobile. Guiding owners through the stories behind the Trident and it's luxurious partners.

Maserati_05

Helping owners make the most of their Maserati by accessing their very own digitised Owners Manual, to booking in their next service with Maserati. Users can get the best from their car while on the go.

Helping owners make the most of their Maserati by accessing their very own digitised Owners Manual, to booking in their next service with Maserati. Users can get the best from their car while on the go.

Helping owners make the most of their Maserati by accessing their very own digitised Owners Manual, to booking in their next service with Maserati. Users can get the best from their car while on the go.

Helping owners make the most of their Maserati by accessing their very own digitised Owners Manual, to booking in their next service with Maserati. Users can get the best from their car while on the go.

Helping owners make the most of their Maserati by accessing their very own digitised Owners Manual, to booking in their next service with Maserati. Users can get the best from their car while on the go.

Maserati_06

To forge brand love and to ensure a healthy volume of new content for the application, each experience is considered across a lengthy roadmap within the ownership period. Unlocking the world of Maserati and it's partners - with engaging stories and interactive content.

To forge brand love and to ensure a healthy volume of new content for the application, each experience is considered across a lengthy roadmap within the ownership period. Unlocking the world of Maserati and it's partners - with engaging stories and interactive content.

To forge brand love and to ensure a healthy volume of new content for the application, each experience is considered across a lengthy roadmap within the ownership period. Unlocking the world of Maserati and it's partners - with engaging stories and interactive content.

To forge brand love and to ensure a healthy volume of new content for the application, each experience is considered across a lengthy roadmap within the ownership period. Unlocking the world of Maserati and it's partners - with engaging stories and interactive content.

To forge brand love and to ensure a healthy volume of new content for the application, each experience is considered across a lengthy roadmap within the ownership period. Unlocking the world of Maserati and it's partners - with engaging stories and interactive content.

Maserati_08
Maserati_11
Maserati_07

The app comes to life with animation, these motion behaviours referenced the speed and acceleration of a Maserati. Making every kilometre yet to come an adventure.

The app comes to life with animation, these motion behaviours referenced the speed and acceleration of a Maserati. Making every kilometre yet to come an adventure.

The app comes to life with animation, these motion behaviours referenced the speed and acceleration of a Maserati. Making every kilometre yet to come an adventure.

The app comes to life with animation, these motion behaviours referenced the speed and acceleration of a Maserati. Making every kilometre yet to come an adventure.

The app comes to life with animation, these motion behaviours referenced the speed and acceleration of a Maserati. Making every kilometre yet to come an adventure.

LINK TO

LINK TO

CREDITS

CREDITS

Hemel Dave – UX Designer
Hemel Dave - UX Designer
Hemel Dave - UX Designer
Hemel Dave - UX Designer
Hemel Dave - UX Designer

NEXT PROJECT