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Creating a brand identity for a new era of football fandom
Creating a brand identity for a new era of football fandom
Creating a brand identity for a new era of football fandom
Creating a brand identity for a new era of football fandom
Creating a brand identity for a new era of football fandom
SELF-INITIATED PROJECT
Art Direction, Branding, Graphic Design
Art Direction, Branding, Graphic Design
Art Direction, Branding, Graphic Design
As a kid growing up, I always relied on FourFourTwo for my football fix. Yet today, it’s visual identity still remains the same. So I wanted to have a go at re-branding one of the world’s largest football magazines.
As a kid growing up, I always relied on FourFourTwo for my football fix. Yet today, it’s visual identity still remains the same. So I wanted to have a go at re-branding one of the world’s largest football magazines.
As a kid growing up, I always relied on FourFourTwo for my football fix. Yet today, it’s visual identity still remains the same. So I wanted to have a go at re-branding one of the world’s largest football magazines.
As a kid growing up, I always relied on FourFourTwo for my football fix. Yet today, it’s visual identity still remains the same. So I wanted to have a go at re-branding one of the world’s largest football magazines.
As a kid growing up, I always relied on FourFourTwo for my football fix. Yet today, it’s visual identity still remains the same. So I wanted to have a go at re-branding one of the world’s largest football magazines.
I started by exploring a wide-range of styles, from the elaborate to the deconstructed. Very early on I found that the original logo (wordmark) was too long and needed simplying. Now, the logo can also be used as as symbol and fit dynamically across every format and size – from giant billboards, to a tiny mobile icon.
I started by exploring a wide-range of styles, from the elaborate to the deconstructed. Very early on I found that the original logo (wordmark) was too long and needed simplying. Now, the logo can also be used as as symbol and fit dynamically across every format and size – from giant billboards, to a tiny mobile icon.
I started by exploring a wide-range of styles, from the elaborate to the deconstructed. Very early on I found that the original logo (wordmark) was too long and needed simplying. Now, the logo can also be used as as symbol and fit dynamically across every format and size – from giant billboards, to a tiny mobile icon.
I started by exploring a wide-range of styles, from the elaborate to the deconstructed. Very early on I found that the original logo (wordmark) was too long and needed simplying. Now, the logo can also be used as as symbol and fit dynamically across every format and size – from giant billboards, to a tiny mobile icon.
I started by exploring a wide-range of styles, from the elaborate to the deconstructed. Very early on I found that the original logo (wordmark) was too long and needed simplying. Now, the logo can also be used as as symbol and fit dynamically across every format and size – from giant billboards, to a tiny mobile icon.
Creating an identity that’s purpose built for the demands of the modern game. Offering a fun, vibrant and expressive style, accessible across a wider audience.
Creating an identity that’s purpose built for the demands of the modern game. Offering a fun, vibrant and expressive style, accessible across a wider audience.
Creating an identity that’s purpose built for the demands of the modern game. Offering a fun, vibrant and expressive style, accessible across a wider audience.
Creating an identity that’s purpose built for the demands of the modern game. Offering a fun, vibrant and expressive style, accessible across a wider audience.
Creating an identity that’s purpose built for the demands of the modern game. Offering a fun, vibrant and expressive style, accessible across a wider audience.
