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FourFourTwo

FourFourTwo

FourFourTwo

FourFourTwo

FourFour
Two

ROLE

Branding, Art Direction & Design
Art Direction, Design & Branding
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As a kid growing up, I always relied on FourFourTwo for my football fix. Yet today, it’s visual identity still remains the same. So I wanted to have a go at re-branding one of the world’s largest football magazines.

As a kid growing up, I always relied on FourFourTwo for my football fix. Yet today, it’s visual identity still remains the same. So I wanted to have a go at re-branding one of the world’s largest football magazines.

As a kid growing up, I always relied on FourFourTwo for my football fix. Yet today, it’s visual identity still remains the same. So I wanted to have a go at re-branding one of the world’s largest football magazines.

As a kid growing up, I always relied on FourFourTwo for my football fix. Yet today, it’s visual identity still remains the same. So I wanted to have a go at re-branding one of the world’s largest football magazines.

As a kid growing up, I always relied on FourFourTwo for my football fix. Yet today, it’s visual identity still remains the same. So I wanted to have a go at re-branding one of the world’s largest football magazines.

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logo_GIF

I started by exploring a wide-range of styles, from the elaborate to the deconstructed. I adopted very early on, that the original logo (wordmark) was too long and needed simplying. Now, the logo can also be used as as symbol and fit dynamically across every format and size – from giant billboards, to a tiny mobile icon.

I started by exploring a wide-range of styles, from the elaborate to the deconstructed. I adopted very early on, that the original logo (wordmark) was too long and needed simplying. Now, the logo can also be used as as symbol and fit dynamically across every format and size – from giant billboards, to a tiny mobile icon.

I started by exploring a wide-range of styles, from the elaborate to the deconstructed. I adopted very early on, that the original logo (wordmark) was too long and needed simplying. Now, the logo can also be used as as symbol and fit dynamically across every format and size – from giant billboards, to a tiny mobile icon.

I started by exploring a wide-range of styles, from the elaborate to the deconstructed. I adopted very early on, that the original logo (wordmark) was too long and needed simplying. Now, the logo can also be used as as symbol and fit dynamically across every format and size – from giant billboards, to a tiny mobile icon.

I started by exploring a wide-range of styles, from the elaborate to the deconstructed. I adopted very early on, that the original logo (wordmark) was too long and needed simplying. Now, the logo can also be used as as symbol and fit dynamically across every format and size – from giant billboards, to a tiny mobile icon.

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Creating an identity that’s purpose built for the demands of the modern game. Offering a fun, vibrant and expressive style, accessible across a wider audience.

Creating an identity that’s purpose built for the demands of the modern game. Offering a fun, vibrant and expressive style, accessible across a wider audience.

Creating an identity that’s purpose built for the demands of the modern game. Offering a fun, vibrant and expressive style, accessible across a wider audience.

Creating an identity that’s purpose built for the demands of the modern game. Offering a fun, vibrant and expressive style, accessible across a wider audience.

Creating an identity that’s purpose built for the demands of the modern game. Offering a fun, vibrant and expressive style, accessible across a wider audience.

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