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FourFourTwo

FourFourTwo

FourFourTwo

FourFourTwo

FourFour
Two

ROLE

Branding, Art Direction & Design
Art Direction, Design & Branding
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As a kid growing up, I always relied on FourFourTwo for my football fix. Yet today, it’s visual identity still remains the same. So I wanted to have a go at re-branding one of the world’s largest football magazines.

As a kid growing up, I always relied on FourFourTwo for my football fix. Yet today, it’s visual identity still remains the same. So I wanted to have a go at re-branding one of the world’s largest football magazines.

As a kid growing up, I always relied on FourFourTwo for my football fix. Yet today, it’s visual identity still remains the same. So I wanted to have a go at re-branding one of the world’s largest football magazines.

As a kid growing up, I always relied on FourFourTwo for my football fix. Yet today, it’s visual identity still remains the same. So I wanted to have a go at re-branding one of the world’s largest football magazines.

As a kid growing up, I always relied on FourFourTwo for my football fix. Yet today, it’s visual identity still remains the same. So I wanted to have a go at re-branding one of the world’s largest football magazines.

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I started by exploring a wide-range of styles, from the elaborate to the deconstructed. Very early on I found that the original logo (wordmark) was too long and needed simplying. Now, the logo can also be used as as symbol and fit dynamically across every format and size – from giant billboards, to a tiny mobile icon.

I started by exploring a wide-range of styles, from the elaborate to the deconstructed. Very early on I found that the original logo (wordmark) was too long and needed simplying. Now, the logo can also be used as as symbol and fit dynamically across every format and size – from giant billboards, to a tiny mobile icon.

I started by exploring a wide-range of styles, from the elaborate to the deconstructed. Very early on I found that the original logo (wordmark) was too long and needed simplying. Now, the logo can also be used as as symbol and fit dynamically across every format and size – from giant billboards, to a tiny mobile icon.

I started by exploring a wide-range of styles, from the elaborate to the deconstructed. Very early on I found that the original logo (wordmark) was too long and needed simplying. Now, the logo can also be used as as symbol and fit dynamically across every format and size – from giant billboards, to a tiny mobile icon.

I started by exploring a wide-range of styles, from the elaborate to the deconstructed. Very early on I found that the original logo (wordmark) was too long and needed simplying. Now, the logo can also be used as as symbol and fit dynamically across every format and size – from giant billboards, to a tiny mobile icon.

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Creating an identity that’s purpose built for the demands of the modern game. Offering a fun, vibrant and expressive style, accessible across a wider audience.

Creating an identity that’s purpose built for the demands of the modern game. Offering a fun, vibrant and expressive style, accessible across a wider audience.

Creating an identity that’s purpose built for the demands of the modern game. Offering a fun, vibrant and expressive style, accessible across a wider audience.

Creating an identity that’s purpose built for the demands of the modern game. Offering a fun, vibrant and expressive style, accessible across a wider audience.

Creating an identity that’s purpose built for the demands of the modern game. Offering a fun, vibrant and expressive style, accessible across a wider audience.

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